Publication | Closed Access
Mobile Applications and Their Delivery Platforms
55
Citations
2
References
2011
Year
Mobile MarketingMobile CommerceMobile-web ApplicationsDigital MarketingMultibillion-dollar BusinessCloud ComputingManagementBusinessDelivery PlatformsService Delivery PlatformMobile ComputingMobile ApplicationsTechnologyMarketingMobile Computing System
Mobile applications are a multibillion-dollar business. Understanding the business strategies behind them and the characteristics of their distinct delivery platform—the mobile app store—provides a glimpse into the emerging convergence of mobile-Web applications.
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