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The direct and moderating influences of individual-level cultural values within web engagement: A multi-country analysis of a public information website

Cross-cultural IssueCultureSocial MediaInteractive MarketingCultural DiversityPublic Information WebsiteEducationSocial InfluenceIndividual-level Cultural ValuesCultural FactorCultural ImpactIntercultural CommunicationLanguage StudiesContent AnalysisWeb Engagement