Persuasive argumentation and social comparison as determinants of attitude polarization

A Theory of Social Comparison Processes

Léon Festinger · Human Relations · 1954 · 20.3K citations

Social Sciences, Psychology, Social Psychology +12

Attitudinal effects of mere exposure.

Robert B. Zajonc · Journal of Personality and Social Psychology · 1968 · 6.6K citations

Social Sciences, Behavioral Sciences, Psychology +3

Groups, Leadership, and Men

Paul H. Besanceney, Harold Guetzkow, William R. White · The American Catholic Sociological Review · 1952 · 1.4K citations

Management, Leadership, Organizational Behavior +10

What the mind's eye tells the mind's brain: A critique of mental imagery.

Zenon W. Pylyshyn · Psychological Bulletin · 1973 · 1.2K citations

Life Sciences, Social Sciences, Neuroscience +13

The group polarization phenomenon.

David G. Myers, Helmut Lamm · Psychological Bulletin · 1976 · 1.1K citations

Social Sciences, Organizational Behavior, Social Psychology +8