The group polarization phenomenon.

The Handbook of Social Psychology

Arthur E. Gravatt, Gardner Lindzey, F. Aronson · The Family Coordinator · 1969 · 12.7K citations

Social Sciences, Psychology, Social Psychology +17

Studies of independence and conformity: I. A minority of one against a unanimous majority.

Solomon E. Asch · The Psychological Monographs · 1956 · 4.2K citations

Social Sciences, Social Psychology, Sociology +12

The attraction paradigm

Behavior Therapy · 1972 · 4.1K citations

Consequences of prejudice against the null hypothesis.

Anthony G. Greenwald · Psychological Bulletin · 1975 · 1.1K citations

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The group as a polarizer of attitudes.

Serge Moscovici, Marisa Zavalloni · Journal of Personality and Social Psychology · 1969 · 1K citations

Social Sciences, Social Psychology, Group Dynamics +9