Concepedia
International Business Review · 2003 · 53 citations · 19 references
HumanitiesMarketingBrand ManagementBrand CultureCross-cultural ComparisonCultural DifferenceCultural Meaning In Products
19
Cultures and Organizations: Software of the Mind.
Harry C. Triandis, Geert Hofstede · Administrative Science Quarterly · 1993 · 17.9K citations · Full text
Social Sciences, Strategic Management, Strategy +16
Culture's Consequences: International Differences in Work-Related Values.
Arndt Sorge, Geert Hofstede · Administrative Science Quarterly · 1983 · 15.2K citations
Management, Cultural Studies, Organizational Behavior +13
The Internationalization Process of the Firm—A Model of Knowledge Development and Increasing Foreign Market Commitments
Jan Johanson, Jan‐Erik Vahlne · Journal of International Business Studies · 1977 · 10.8K citations · Full text
Business, International Business, International Management +16
Case study research: Design and methods
Mitchell D. McCorcle, Ella Louise Bell · Evaluation and Program Planning · 1986 · 5.9K citations
Social Sciences, Organization Studies, Case Management +7
The Mechanism of Internationalisation
Jan Johanson, Jan‐Erik Vahlne · International Marketing Review · 1990 · 3.4K citations
Business, International Management, International Relations +15