Southern Economic Journal · 1994 · 26 citations · 0 references
Social SciencesBusiness EconomicsEconomicsBehavioral EconomicsMicroeconomicsPricing TheoryBehavioral PricingConsumer SocietyConsumer TheoryDemand TheoryPricing DecisionsValue CreationPrice-value TradeoffPricing Psychology
An explanation of the modern consumer economy that connects price theory and value formation