The importance of framing for consumer acceptance of the Smart Grid: A comparative study of Denmark, Norway and Switzerland

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Choice Reviews Online · 2008 · 11.8K citations

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Loss Aversion in Riskless Choice: A Reference-Dependent Model

Amos Tversky, Daniel Kahneman · The Quarterly Journal of Economics · 1991 · 6.4K citations

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Richard V. Adkisson · The Social Science Journal · 2008 · 5.7K citations

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Review of personality and social psychology

Martin Davies · Personality and Individual Differences · 1983 · 3.4K citations

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Rational Fools: A Critique of the Behavioral Foundations of Economic Theory

Amartya Sen · Philosophy &amp Public Affairs · 1977 · 3.2K citations

Social Sciences, Behavioral Sciences, Economics +11