Attitudes of Czech managers towards markets and marketing

Abstract

Management attitudes, Examines the attitudes of a cross‐section of Czech managers with regard to their perceptions about changes brought about by the transformation process. Replicates a 1992 study in terms of assessments of important changes including financial structure and foreign ownership and marketing practices, most notably advertising and branding. Examines the developing competitive practices. Respondents observed the importance of “lower prices” in the market although they noted that their responses to price adjustments were focused on increases in advertising and promotional activities. The study is a milestone in the assessment of attitudes towards change among Czech managers. It will be interesting to note if and how specific marketing activities change over the next few years.