Effect of intercellular and intracellular speech structure on attitude change and learning

The nature and measurement of meaning.

Charles E. Osgood · Psychological Bulletin · 1952 · 1.3K citations · Full text

Language Studies, Communication, Linguistics +11

Resistance to "Counterpropaganda" Produced by One-Sided and Two-Sided "Propaganda" Presentations

Arthur A. Lumsdaine, Irving L. Janis · Public Opinion Quarterly · 1953 · 145 citations

Public Affairs, Communication, Propaganda +4

Experimental studies of changes in attitude. II. A study of the effect of printed argument on changes in attitude.

Franklin H. Knower · Journal of Abnormal & Social Psychology · 1936 · 55 citations

Social Sciences, Psychology, Social Psychology +11

The relative effect on audience attitude of the first versus the second argumentative speech of a series∗

Harvey Cromwell · Speech Monographs · 1950 · 53 citations

Social Sciences, Communication, Social Psychology +14

Primacy, recency, frequency, and vividness.

Arthur T. Jersild · Journal of Experimental Psychology · 1929 · 40 citations

Social Sciences, Behavioral Sciences, Psychology +6