Limits to decision-making ability in direct multiattribute alternative evaluation

The magical number seven, plus or minus two: Some limits on our capacity for processing information.

George Miller · Psychological Review · 1956 · 17.2K citations

Absolute Judgment, Neurolinguistics, Cognition +22

Elimination by aspects: A theory of choice.

Amos Tversky · Psychological Review · 1972 · 3.4K citations

Choice Theory, Management, Rational Choice +2

Intransitivity of preferences.

Amos Tversky · Psychological Review · 1969 · 2.2K citations

Behavioral Sciences, Behavioral Decision Making, Choice Theory +6

Task complexity and contingent processing in decision making: An information search and protocol analysis

John W. Payne · Organizational Behavior and Human Performance · 1976 · 2K citations

Distributed Decision Making, Cognitive Science, Behavioral Decision Making +15

Behavioral Decision Theory

Paul Slovic, Baruch Fischhoff, Sarah Lichtenstein · Annual Review of Psychology · 1977 · 1.7K citations

Behavioral Decision Making, Affective Design, Choice Theory +23