Proceedo: Finding the Right CEO for Future Growth

Alice de Koning, Edward Maravanyika

Entrepreneurship Theory and Practice · 2004 · 11 citations · 0 references

Concepts

Abstract

The founders and employees at Proceedo, an eProcurement firm based in Stockholm, were looking for a new CEO, an older, experienced executive with a track record in sales to mature companies. They had achieved many of their early growth and product development goals; now they need a new CEO to expand their customer base. The founders wanted to create a large, international company, and they believed new leadership was needed to push to the next level of growth.