The joys of helping: Focus of attention mediates the impact of positive affect on altruism.

Self-efficacy: Toward a unifying theory of behavioral change.

Albert Bandura · Psychological Review · 1977 · 35.5K citations

Self-efficacy Theory, Behavioral Sciences, Psychological Procedures +15

Affect, accessibility of material in memory, and behavior: A cognitive loop?

Alice M. Isen, Thomas E. Shalker, Margaret S. Clark et al. · Journal of Personality and Social Psychology · 1978 · 1.2K citations

Effect of feeling good on helping: Cookies and kindness.

Alice M. Isen, Paula F. Levin · Journal of Personality and Social Psychology · 1972 · 1.2K citations

Behavioral Sciences, Prosocial Behavior, Social Psychology +8

Transgression and altruism: A case for hedonism

Robert B. Cialdini, Betty L. Darby, Joyce E. Vincent · Journal of Experimental Social Psychology · 1973 · 518 citations

Social Identity, Prosocial Behavior, Social Psychology +6

Success, failure, attention, and reaction to others: The warm glow of success.

Alice M. Isen · Journal of Personality and Social Psychology · 1970 · 465 citations

Job Satisfaction, Behavioral Sciences, Prosocial Behavior +9