Emotions and decision rules in discrete choice experiments for valuing health care programmes for the elderly

Prospect Theory: An Analysis of Decision under Risk

Daniel Kahneman, Amos Tversky · Econometrica · 1979 · 47K citations

Business, Decision Sciences, Insurance +17

A BEHAVIORAL MODEL OF RATIONAL CHOICE

Herbert A. Simon · The Quarterly Journal of Economics · 1955 · 15.3K citations

Social Sciences, Behavioral Sciences, Economics +11

Conditional logit analysis of qualitative choice behavior

Daniel McFadden · eScholarship (California Digital Library) · 1972 · 14K citations

Business, Decision Sciences, Economics +14

Frontiers in Econometrics

John G. Cragg, Paul Zarembka · Canadian Journal of Economics/Revue canadienne d économique · 1975 · 8.4K citations

DESCARTES' ERROR: Emotion, Reason, and the Human Brain

Elwin Marg · Optometry and Vision Science · 1995 · 8.2K citations

Social Sciences, Neuroscience, Psychology +10