Journal of Community & Applied Social Psychology · 1992 · 41 citations · 14 references
Public AffairsSocial PsychologySociologyFundraisingPhilanthropyProsocial BehaviorCharitable GivingDonor BehaviorIndividual GivingCharitable Donation BehaviorCharitable DonationsCharitable PreferencesDonation Response BehaviorMotivations For GivingPhilanthropy As Gift ExchangeProfessional Backgrounds
Abstract This paper compares three groups of individuals in their beliefs about charitable giving. Focusing upon their preferences for different kinds of needy recipients, the paper compares the views of 49 people from (a) business, (b) professional and (c) ‘manual’ backgrounds. Their justifications of need provided the basis for comparisons on the basic themes of emotional response to requests for funds, to local versus overseas aid and to the relative roles of charity and state provision. It is argued that distinctions between the groups show the need to examine specific beliefs as well as generally held ideologies about charity. In addition, a further comparison of the groups is used to argue that they exemplify differences in the actual form of the gift relationship. These differences in form show the importance of examining charitable giving within specific social contexts, as well as with reference to the various ways of raising funds.
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