Follow the rainbow: a knowledge management framework for new product introduction

Abstract

This paper describes the development of a knowledge management framework for the “new product introduction process” of Motorola. Motorola operates in a very dynamic business with short product cycles, and has a clear need, therefore, to leverage the knowledge available worldwide. After developing a theoretical framework that reflected Motorola’s business processes, a large‐scale survey among workers at different locations in the world was conducted. The survey results were used for the design of a knowledge management framework, which supports sharing of various types of knowledge on different business levels.