Industrial Marketing Management · 2005 · 243 citations · 44 references
BusinessMarketingMarketing ManagementConsumer BehaviorService OperationsServices MarketingBusiness Service MarketingEmployee MotivationMotivationService Marketing StrategyService PricingService StrategyService Business ModelsService Revenue ManagementService Revenue RecognitionService RevenuesService SalesService Use PatternsServices Expenditure
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Prospect Theory: An Analysis of Decision under Risk
Daniel Kahneman, Amos Tversky · Econometrica · 1979 · 47K citations
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