Journal of Financial Services Marketing · 2002 · 27 citations · 0 references
BusinessMarketingMarketing ManagementCustomer Relationship ManagementRelationship MarketingStrategic MarketingChurn ManagementCustomer Experience ManagementCustomer LoyaltyCustomer RetentionCustomer SatisfactionRetention AnalysisCustomer Churn ReductionCustomer Retention ManagementSales Retention