A conceptual model of gambling behavior: Fishbein's Theory of Reasoned Action

The magical number seven, plus or minus two: Some limits on our capacity for processing information.

George Miller · Psychological Review · 1956 · 17.5K citations

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The magical number seven, plus or minus two: Some limits on our capacity for processing information.

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Availability: A heuristic for judging frequency and probability

Amos Tversky, Daniel Kahneman · Cognitive Psychology · 1973 · 9.9K citations

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Belief in the law of small numbers.

Amos Tversky, Daniel Kahneman · Psychological Bulletin · 1971 · 3.3K citations

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Nebraska Symposium on Motivation, 1961

John C. Whitehorn · American Journal of Psychiatry · 1963 · 2.4K citations

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