Journal of Communication · 1967 · 107 citations · 8 references
Social SciencesCommunicationSocial PsychologyAudience StudiesCommunication TheoryInterpersonal CommunicationAudience BehaviorAudience InteractionAudience ReceptionUses And GratificationsExpected Information GainHumor In InteractionHumor StudiesHumor TheoryInformation Gain
Journal Article Effect of Humor on Speaker Ethos and Audience Information Gain Get access Charles R. Gruner Charles R. Gruner Search for other works by this author on: Oxford Academic Google Scholar Journal of Communication, Volume 17, Issue 3, September 1967, Pages 228–233, https://doi.org/10.1111/j.1460-2466.1967.tb01181.x Published: 07 February 2006
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Scales for the measurement of ethos
James C. McCroskey · Speech Monographs · 1966 · 643 citations
An experimental study of satire as persuasion
Charles R. Gruner · Speech Monographs · 1965 · 67 citations
A further experimental study of satire as persuasion
Charles R. Gruner · Speech Monographs · 1966 · 55 citations
The effectiveness of humor in persuasive speech
P. E. Lull · Speech Monographs · 1940 · 53 citations