The ABCs of QFD: formalizing the quest for cost‐effective customer delight

Michael E. Raynor

National Productivity Review · 1994 · 23 citations · 0 references

Concepts

Abstract

Abstract In their quest for quality improvement, managers may sometimes feel as though they are adrift in a sea of acronyms. This article focuses on QFD— quality function deployment—carefully explaining the effective quality‐enhancing technique and demystifying its application.