Media Culture & Society · 1995 · 12 citations · 1 references
Social SciencesCommunicationMarketingAfrican StudiesMass CommunicationMedia StudiesMass MediaMedia AudiencesMedia FreedomMedia PolicyNew MediaNews MediaCommercial MediaCommercialization Of MediaFree Press ClauseMedia Market Structure
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Barbara J. Coe, Courtland L. Bovée, William F. Arens et al. · Journal of Marketing · 1984 · 441 citations