Web page revisitation revisited

Abstract

This paper presents results of an extensive long-term click-stream study of Web browser usage. Focusing on character and challenges of page revisitation, previous findings from seven to thirteen years ago are updated. The term page re-visit had to be differentiated, since the recurrence rate--the key measure for the share of page revisits--turns out to strongly depend on interpretation. We identify different types of revisitation that allow assessing the quality of current user support and developing concepts for new tools.