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Building effective alliances in the meat supply chain: lessons from the UK
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1996
Year
Agricultural EconomicsKey FactorsCultural InnovationIndustrial CollaborationFood MarketingEffective AlliancesFarming SystemFood SystemsAgricultural Value ChainsSupply ChainSustainable SourcingPublic HealthFood PolicyFood DistributionLocal Food SystemsInter-firm CoordinationSupply Chain ManagementStrategic ManagementAgricultural HistoryMarketingInterorganizational RelationshipMeat Supply ChainFarm ManagementBusinessLivestock SectorAgri-food Systems
Focuses on the meat and livestock sector and initiatives aimed at encouraging farmers to develop links with other marketing sectors so that they are able to assess and supply the right product, of consistent quality. Believes that farmers should form group structures and then integrate with abattoirs and retailers in order to develop a managed supply chain, citing commitment, communication and continuity as key factors for developing effective business links. Notes the reluctance, in this particular industry, to move from working with an “open‐adversarial” market into a collaborative scheme, and suggests that the inclusion of a value‐based marketing/processing element may assist in achieving a true partnership between farmers and processors.