Journal of Communication · 1966 · 14 citations · 3 references
Social SciencesCommunicationPsychologyCommunication TheoryExperimental PsychologyPersuasionFear BehaviorSocial JudgmentAppeal To FearFear Appeal EffectivenessFear Appeal MessagesFear ProcessingThreat Appeals
Norman R. Simonson, Richard M. Lundy; The Effectiveness of Persuasive Communication Presented under Conditions of Irrelevant Fear, Journal of Communication
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