The Effectiveness of Persuasive Communication Presented under Conditions of Irrelevant Fear

Norman R. Simonson, R. Lundy

Journal of Communication · 1966 · 14 citations · 3 references

Concepts

Abstract

Norman R. Simonson, Richard M. Lundy; The Effectiveness of Persuasive Communication Presented under Conditions of Irrelevant Fear, Journal of Communication

References

3