A Dynamic Simulation Game (UNIGAME) for Strategic University Management

Abstract

The authors present an interactive simulation model on which the academic aspects of university management can be analyzed and alternative management strategies tested. The model focuses specifically on long-term, dynamic, strategic management problems, such as growing student/faculty ratios, poor teaching quality, and low research productivity. It yields numerous performance measures about the fundamental activities in a university: teaching, research, and professional project activities. Results suggest that the university management game (UNIGAME) promises to be a useful technology to support strategic decision making and a laboratory for theoretical research on how to best deal with strategic university management problems.