The missing piece in the gamification puzzle

Abstract

Gamification, that is, employing game design elements to non-gaming applications to make them more fun, engaging, and motivating, has been growing in popularity and is seen in a large number of contexts. In this paper we present a framework that seeks to provide investigators with guidelines for the implementation of gamification. The proposed framework is an adaptation of a framework proposed by the Medical Research Council in 2000, and has been extensively applied to research in health services, public health, and social policy related to health. The use of this framework within the gamification field may help make gamification a more controlled intervention that can be documented, and evaluated, with replicated outcomes amongst differing contexts.