The generalized matching law as a predictor of choice between cocaine and food in rhesus monkeys

ON THE LAW OF EFFECT¹

R. J. Herrnstein · Journal of the Experimental Analysis of Behavior · 1970 · 2.6K citations · Full text

Public Health, Behavioral Sciences, Psychology +13

RELATIVE AND ABSOLUTE STRENGTH OF RESPONSE AS A FUNCTION OF FREQUENCY OF REINFORCEMENT^1,²

R. J. Herrnstein · Journal of the Experimental Analysis of Behavior · 1961 · 2.3K citations · Full text

Public Health, Behavioral Sciences, Psychology +8

ON TWO TYPES OF DEVIATION FROM THE MATCHING LAW: BIAS AND UNDERMATCHING¹

William M. Baum · Journal of the Experimental Analysis of Behavior · 1974 · 1.5K citations · Full text

Public Health, Behavioral Sciences, Psychology +12

A PROGRESSION FOR GENERATING VARIABLE‐INTERVAL SCHEDULES¹

Morton Fleshler, Howard S. Hoffman · Journal of the Experimental Analysis of Behavior · 1962 · 1.1K citations · Full text

Management, Mathematics, Scheduling +2

Effects of increasing the magnitude of an alternative reinforcer on drug choice in a discrete-trials choice procedure

Michael A. Nader, William L. Woolverton · Psychopharmacology · 1991 · 252 citations

Public Health, Pharmacology, Experimental Design +11