Psychological Set and Social Conformity¹

A study of normative and informational social influences upon individual judgment.

Morton Deutsch, Harold B. Gerard · Journal of Abnormal & Social Psychology · 1955 · 4.7K citations

Social Sciences, Psychology, Social Psychology +9

Handbook of social psychology

Choice Reviews Online · 2004 · 4.7K citations

Social Sciences, Psychology, Social Psychology +12

Communication and Persuasion: Psychological Studies of Opinion Change.

Matilda White Riley, Carl I. Hovland, Irving L. Janis et al. · American Sociological Review · 1954 · 2.1K citations

Social Sciences, Communication, Psychology +10

Social Pressures in Informal Groups

Léon Festinger, Stanley Schachter, Kurt W. Back · The American Catholic Sociological Review · 1950 · 1.8K citations

Social Sciences, Organization Studies, Sociology +14

Informal social communication.

Léon Festinger · Psychological Review · 1950 · 1.6K citations