The BI-Based Organization

TLDR

Business intelligence comprises technologies and processes for collecting, storing, accessing, and analyzing data to support decision‑making and is essential for competitive firms, yet research opportunities remain. The study seeks to distinguish BI targets by strategic vision, sponsorship level, required resources, impact on people and processes, and benefits.

Abstract

Business intelligence (BI) is an umbrella term that is commonly used to describe the technologies, applications, and processes for gathering, storing, accessing, and analyzing data to help users make better decisions. For BI-based firms, BI is a prerequisite for competing in the marketplace. Though there are several possible BI targets, it is important to understand how they differ in terms of strategic vision, level of sponsorship, required resources, impact on people and processes, and benefits. Some companies like Harrah’s Entertainment, Continental Airlines, Norfolk Southern, and Blue Cross and Blue Shield of North Carolina are exemplars of BI best practices. Despite the progress made with BI, there are still many opportunities for academic research.