Innovations Technology Governance Globalization · 2008 · 140 citations · 9 references
BusinessStrategic ManagementStrategyBusiness StrategyCorporate StrategySocial InequalityBase-of-the-pyramid MarketsOrganizational StrategyPovertyBase-of-the-pyramid StrategyBottom-of-the-pyramid ConsumersBottom-of-the-pyramid ConsumptionEnvironmental DeprivationPoverty Alleviation Policy
In short, the poorest populations raise a prodigious new managerial challenge for the world's wealthiest companies: selling to the poor and helping them improve their lives by producing and distributing products and services in culturally sensitive, environmentally sustainable, and economically profitable ways.
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