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Personal innovativeness, social influences and adoption of wireless Internet services via mobile technology

Innovation AdoptionConsumer ResearchTechnology AdoptionWireless Internet ServicesMobile MarketingManagementSocial InfluencesTechnology TransferUser AcceptanceUser ExperienceMarketingMobile CommerceInnovationPersonal InnovativenessTechnology Acceptance ModelInteractive MarketingBusinessSocial InnovationTechnology