American Psychologist · 1955 · 55 citations · 10 references
Social SciencesCommunicationSociologyAudience StudiesMass CommunicationMedia StudiesAudience ReceptionMass MediaMedia EffectsTelevision AudiencesTelevision ReceptionTelevision StudiesTelevision Culture
10
Merchandising Commodities and Citizenship on Television
G. D. Wiebe · Public Opinion Quarterly · 1951 · 323 citations
Television: Its Impact on School Children
Eleanor E. Maccoby · Public Opinion Quarterly · 1951 · 138 citations
A Sociological Approach to Communications Research
Matilda White Riley, John W. Riley · Public Opinion Quarterly · 1951 · 117 citations