Rate of bar pressing as a function of quality and quantity of food reward.

Principles of Behavior

B. F. Skinner, Clark L. Hull · The American Journal of Psychology · 1944 · 4.1K citations

Conditioned Reflexes: An Investigation of the Physiological Activity of the Cerebral Cortex.

P Ivan Pavlov · Archives of Neurology And Psychiatry · 1930 · 2.7K citations · Full text

Life Sciences, Neuroscience, Physiology +13

Quantitative Variation of Incentive and Performance in the White Rat

Leo P. Crespi · The American Journal of Psychology · 1942 · 890 citations

Management, Animal Sciences, Behavioral Sciences +14

Reward value of a non-nutritive sweet taste.

Fred D. Sheffield, Thorton B. Roby · Journal of Comparative and Physiological Psychology · 1950 · 209 citations

Life Sciences, Food Science, Nutritional Sciences +13

Operant conditioning, extinction, and periodic reinforcement in relation to concentration of sucrose used as reinforcing agent.

Norman Guttman · Journal of Experimental Psychology · 1953 · 208 citations

Public Health, Psychology, Animal Behavior +7