Publication | Closed Access
The missing customer
19
Citations
1
References
2003
Year
Customer ExperienceCustomer SatisfactionAbstract EntitiesConsumer ProtectionProfessional AssistanceInteractive MarketingManagementBusinessReal PeopleCorporate Social ResponsibilityCustomer ParticipationCommunicationCustomer InvolvementMarketingSocial ResponsibilityCustomer ServiceMarketing Strategy
We can no longer afford to treat our customers as abstract entities. They are real people with real concerns seeking our professional assistance.
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