Publication | Closed Access

Choice Environment, Market Complexity, and Consumer Behavior: A Theoretical and Empirical Approach for Incorporating Decision Complexity into Models of Consumer Choice

Behavioral Decision MakingChoice TheoryConsumer ResearchRevealed PreferenceChoice ModelManagementExperimental EconomicsConsumer BehaviorChoice-process DataDecision TheoryConsumer ChoiceEconomicsConsumer Decision MakingChoice EnvironmentIncorporating Decision ComplexityMarketingBehavioral EconomicsMarket ComplexityBusinessDecision Science