Concepedia

Persuasion: How Opinions and Attitudes Are Changed.

Charles R. Wright, Herbert Abelson

American Sociological Review · 1960 · 71 citations · 0 references

Concepts

Social SciencesPsychologySocial PsychologyPersuasionSocial InfluenceSocial PerceptionAttitude ChangeBiasElaboration LikelihoodResistance To PersuasionSocial JudgmentSource CredibilityPersuasion Effectiveness