Concepedia

The Relationship of Actual and Predicted Sales and Profits in New-Product Introductions

The Journal of Business · 1967 · 35 citations · 0 references

Concepts

ManagementBusiness EconomicsMarketingForecastingNew Product DevelopmentStrategic MarketingNew Product Demand ForecastingPricing For New ProductsPricing New ProductsProduct DevelopmentSales ForecastingSales GrowthNew Product IntroductionNew Product Introduction RateNew Product Sales Forecasting