Concepedia

Maintaining Warm, Trusting Relationships with Brands: Increased Temperature Perceptions after Thinking of Communal Brands

Hans IJzerman, Janneke Janssen

SSRN Electronic Journal · 2014 · 11 citations · 0 references

Open access

Concepts

Social SciencesMarketingPsychologyBrand ManagementInterpersonal RelationshipsSocial CognitionBrand AssociationsBrand ExperienceSocial JudgmentThermal SensationBrand CommunalityBrand Consumer RelationshipsConsumer Brand PerceptionConsumer-brand Interactions