Differential cost, gain, and relative frequency of reward in a sequential choice situation.

Analysis of a verbal conditioning situation in terms of statistical learning theory.

W. K. Estes, James H. Straughan · Journal of Experimental Psychology · 1954 · 258 citations

Learning Problem, Cognitive Science, Learning Theory +11

Acquisition and extinction of a verbal conditioned response with differing percentages of reinforcement.

David A. Grant, Harold W. Hake, John P. Hornseth · Journal of Experimental Psychology · 1951 · 208 citations

Behavioral Sciences, Cognitive Science, Conditioning +11

Determinants of Choice-Distribution in Two-Choice Situations

Jacqueline J. Goodnow · The American Journal of Psychology · 1955 · 144 citations

Economics, Choice Model, Two-choice Situations +9

Decision-making behavior in a two-choice uncertain outcome situation.

Sidney Siegel, Donald Aaron Goldstein · Journal of Experimental Psychology · 1959 · 129 citations

Behavioral Decision Making, Choice Theory, Unequal Probabilities +22

Reward probability, amount, and information as determiners of sequential two-alternative decisions.

Ward Edwards · Journal of Experimental Psychology · 1956 · 96 citations

Cognitive Science, Behavioral Sciences, Experimental Decision Making +11