Publication | Open Access
Structural Equation Model(SEM) for Constituent Characteristics, Texture, Sensibility and Preference of Fabric (Part 1) - Weight of F/W Women's Jacket Fabrics -
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Citations
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References
2007
Year
Customer SatisfactionEngineeringTechnical TextileConsumer ResearchJacket FabricsAmos ProgramManagementConsumer BehaviorStructural Equation ModelStructural Equation ModelingPart 1Textile TestingDesignFashionUser ExperienceTextile StructureDress And Appearance StudiesMarketingSubjective TextureTextile EngineeringTextile ScienceBody ComfortTextile ManagementMarketing Strategy
The purpose of this study was to examine the relationship between weight of fabrics and texture and sensibility and preference of consumers for F/W women's jacket fabrics. Structural Equation Model(SEM) using AMOS program was conducted to analyze the relationships. Then, this study aimed to provide useful information in planning designing fabrics through predicting the subjective characteristics analyzed. The main survey was developed the 7-point semantic differential scale of subjective texture, sensibility and preference. Fifty trained female panelists of 20-30 years old were participated and questionnaire method was used with 20 kind of fabric. The evaluation methods such as by the sense of sight & touch were used when fabrics were estimated subjectively. When evaluated by the sense of sight & touch, fabric's weight did not have effect directly on preference, but had effect indirectly on preference through the texture and the sensibility..
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