A fuzzy-AHP-based technique for the decision of design feature selection in Massively Multiplayer Online Role-Playing Game development

The magical number seven, plus or minus two: Some limits on our capacity for processing information.

George Miller · Psychological Review · 1994 · 17.3K citations

Social Sciences, Psychology, Social Psychology +10

How to make a decision: The analytic hierarchy process

Thomas L. Saaty · European Journal of Operational Research · 1990 · 9.4K citations

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Fuzzy hierarchical analysis

James J. Buckley · Fuzzy Sets and Systems · 1985 · 3.3K citations

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Measuring the Customer Experience in Online Environments: A Structural Modeling Approach

Thomas P. Novak, Donna L. Hoffman, Yiu‐Fai Yung · Marketing Science · 2000 · 3.1K citations

Business, Information Systems, Marketing +14

Emotional design: why we love (or hate) everyday things

Choice Reviews Online · 2004 · 3.1K citations

Arts, Design, Social Psychology +14