Retailer Internationalization: An Empirical Inquiry

Abstract

Attempts to break new ground by examining the motivations, obstacles, various organizational and decision‐maker traits associated with internationalization, and factors aiding retailers′ performance in overseas markets by interview survey in 42 companies. Investigates possible inter‐relationships between the factors promoting retailer internationalization. Results show the structure of the proposed determinants is more complex than that suggested in previous studies. The findings represent an initial starting‐point for theorizing and suggest many areas for future research.