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Comparison of rating-based and choice-based conjoint analysis models. A case study based on preferences for iced coffee in Norway

Applied EconomicsBehavioral Decision MakingConsumer ResearchRevealed PreferenceConjoint AnalysisChoice ModelManagementChoice-process DataDecision TheoryStatisticsQuantitative ManagementPreference ModelingConsumer ChoiceEconomicsMarketingIced CoffeeBehavioral EconomicsBusinessCase StudyDecision ScienceMicroeconomics