MANAGING RISK AND ALLURE AT VOLCANOES IN HAWAII: HOW CLOSE IS TOO CLOSE?

Abstract

Volcanoes and other sites of dynamic natural processes have long attracted tourists, but they can also be dangerous sites that risk the health and well- being of visitors. This study examines tourist perceptions of risk and enjoyment in volcanic areas on Hawaii Island. Specifically this study involved interviews with tourists within and outside Hawai Volcanoes National Park to gauge their sense of safety at volcanic sites as well as their satisfaction with the tourism experience. The study found that despite frequent injuries and even fatalities near the volcano, there is both a high level of tourist satisfaction as well as a low level of perceived risk. The success of tourism in this area can be attributed to the fact that the tourist areas can be divided into different riskscapes where, due to different rules and government jurisdictions, tourists can self-select either activities that get them closer to the riskier features or keep them in safer viewing zones.