PubMed · 1988 · 36 citations · 0 references
PharmacyPharmaceutical PolicyPharmacoeconomicsBrand ManagementHealthcare MarketingPharmaceutical CareBenefit-risk AssessmentDrug AdvertisingGeneric Drug EvaluationHealthcare BrandingMedication SafetyPharmaceutical MarketingBrand Versus Generic SelectionBrand-to-generic ComparisonBranded Drug MarketingCoverage Of Brand-name DrugsGeneric Drug MarketingGeneric Drug PricingHealth Care EconomicsPharmaceutical Branding
Efforts to control the increasing costs of health care have created a major market for generic prescription drugs. The authors compare perceptions of the risks, efficacy, and value for the money of various brand name and generic prescription drugs to evaluate how well they will be accepted by current and potential users.