Hotel Development in China: The Hoteliers' Perspective

Abstract

This study aims to investigate and analyze the current hotel operating environment and the projected future of hotel development in China. It is evident that most hoteliers are optimistic about hotel future development. However, competition among hotels will remain keen and the quest for quality human resources will continue to be acute due to such rapid growth. Hotels could lose their business easily to competitors that provide better service. The findings also suggest that contingency planning is essential for both the private and public sectors to protect the industry in case of crisis and drastic contextual changes. 本文旨在研究和分析中国当前酒店业的经营环境以及发展前景。酒店从业员明显对酒店的发展前景感到乐观。不过，正因为酒店业发展飞速，行业竞争激烈的情况将会持续，对高素质酒店业人才的需求仍然强烈。酒店服务质量比竞争对手逊色的话便会流失顾客。本文的研究结果显示，应变计划在危机出现或发生重大变化时能够保护酒店业，对私人或公共企业都十分重要。