Journal of Travel & Tourism Marketing · 1993 · 14 citations · 0 references
ManagementMarketingTourism ManagementMarket SegmentationStrategic MarketingTourismConsumer SegmentationSegment EvaluationSegmentation StrategyTourism AttractionsTourism EconomicsTourism MarketingConsumer Market SegmentationEconomic Base MultiplierPromotional AllocationTourism Market SegmentationTourism Market StructureTourist Impacts
Abstract Tourism, an important segment of Michigan's economy, must be effectively marketed to provide for continued economic growth. In this study, tourist attracting attributes were used to develop four tourist segments. Promotional strategies were developed to demonstrate how advertising dollars could be allocated to maximize positive impacts to the economic base.