The Goals and Challenges of Click Fraud Penetration Testing Systems

Abstract

It is important for search and pay-per-click en- gines to penetration test their click fraud detection systems, in order to find potential vulnerabilities and correct them before fraudsters can exploit them. In this paper, we describe: (1) some goals and desirable qualities of a click fraud penetration testing system, based on our experience, and (2) our experiences with the challenges of building and using a click fraud penetration testing system called Camelot that has been in use at Google.