Journals & Books Hosting (International Knowledge Sharing Platform) · 2013 · 438 citations · 44 references
Open access
ComputingComputer ScienceData ScienceData MiningMachine LearningPredictive AnalyticsChurn AnalysisClassificationCustomer Churn PredictionBiased Performance EvaluationChurn ClassificationClass ImbalanceClass Imbalance LearningImbalanced ClassificationImbalanced LearningLikelihood RatiosModel Assessment
Imbalanced data learning is one of the challenging problems in data mining; among this matter, founding the right model assessment measures is almost a primary research issue. Skewed class distribution causes a misreading of common evaluation measures as well it lead a biased classification. This article presents a set of alternative for imbalanced data learning assessment, using a combined measures (G-means, likelihood ratios, Discriminant power, F-Measure Balanced Accuracy, Youden index, Matthews correlation coefficient), and graphical performance assessment (ROC curve, Area Under Curve, Partial AUC, Weighted AUC, Cumulative Gains Curve and lift chart, Area Under Lift AUL), that aim to provide a more credible evaluation. We analyze the applications of these measures in churn prediction models evaluation, a well known application of imbalanced data Keywords: imbalanced data, Model assessment, accuracy , G-means, likelihood ratios, F-Measure, Youden index, Matthews correlation coefficient, ROC, AUC, P-AUC,W-AUC, Lift, AUL
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An introduction to ROC analysis
Tom Fawcett · Pattern Recognition Letters · 2005 · 21.3K citations
Index for rating diagnostic tests
W. J. Youden · Cancer · 1950 · 11.5K citations · Full text
Education, Educational Assessment, Educational Measurement +11
Addressing the Curse of Imbalanced Training Sets: One-Sided Selection.
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