The Competitiveness of International Meeting Destinations in Asia

Abstract

This study was designed to discuss marketing strategies for meeting destinations in Asia, especially for Seoul. To achieve this purpose, an e-mail survey was conducted with meeting planners and buying centers to investigate their perspectives on the site selection attributes and the performance of the five meeting cities in Asia-Bangkok, Hong Kong, Seoul, Singapore, and Tokyo. As the result of this study, there was a little difference of perspectives on the site selection attributes and destinations' performance between meeting planners and buying centers. These results could be used to develop competitive marketing strategies for each destination.